Tuesday, April 28, 2009

Eating a Sandwich for "Chuck" and Other Hopeless(?) Acts of TV Desperation

On the menu for lunch today: A $5 footlong from Subway. And I’m doing it for Chuck. The show, which wraps up its second (and hopefully not last) season tonight, is seeking salvation through sandwiches. The deal is this: They want you to show your love for Chuck by embracing one of its key sponsors. And even though the product placement gets a little tiresome, I love the show enough to vote with my fiver. Will it work? Well, TVByTheNumbers.com has it all broken down, and I’d say there’s a chance. Not a great chance, but a chance. Which is more than I can say for Terminator: The Sarah Connor Chronicles. I’m not saying I’d buy a Dodge to save Dodge-a-rific Sarah Connor (though the retro-looking Chargers certainly are tempting), but I’m not sure even that would help. This isn’t a new idea, of course. Fans won another season for Jericho by hammering CBS with literally tons of peanuts. Kings is begging fans to beg DirectTV to save it the way it saved Friday Night Lights. Classic Star Trek fans got a third season by basically creating the first letter-writing campaign.



ABC announced a bunch of renewals last week (surprise! more Grey’s Anatomy!), and the other networks will announce their choices in the next week or so. Fans of Dollhouse, The Unusuals, Harper’s Island and Sit Down, Shut Up (all available at Amazon Video On Demand, of course) had better act now, ’cause your shows are in trouble. – Stephanie Reid-Simons, Amazon Video On Demand (Twitter: amazonvideo and Facebook: Amazon Video On Demand)

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