Video - the new way to market your business

By Peter Jennings

If you thought that video blogging was the preserve of the media savvy with the proper equipment and presentation style, then think again. Anyone can jump on this bandwagon and compete with even the biggest companies.

As it happens, you do not need the camera as we will demonstrate later in the article. So, all you need is a computer and connection to the internet and you have access to the greatest marketing tool ever invented.

There are lots of video grabbing software out there - the most popular being camtasia. They offer a free trial and a video series to teach you all you need to know about doing a presentation.

It is very easy to go through the training and use camtasia to video any product or service you are selling. After a video has been captured, you can upload this to sites like Youtube where there is a ready audience for it, many of whom may be potential clients.

A better solution may be to upload your video via sites like TubeMogul.com who can submit your video to multiple sites including Youtube saving you a lot of time and energy. You can also keep track of videos and how popular they are.

So, what’s the point of uploading your video to Youtube - wouldn’t it be better to embed it in your own website? The beauty of uploading to Youtube is that you can use your profile in Youtube to link back to your site.

This is a very powerful way to promote your website. This is because the search engines loves sites like Youtube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.

Next time you notice your competitors website rank on 6 of the top 10 positions on google, a closer look at will reveal these video methods to gain at least one of the spots. - 23596

About the Author:

Ed Morissey is a consultant for an web design company based in Ireland specialising in google optimization marketing for start up business.